business website marketing and analysis Consultation
No longer can businesses afford to ignore the significance of the internet! In July 2009 113.68 Billion searches were performed on search engines worldwide. Internet search volume has increased by 41% in the past year and at a massive 58% for Google. I find it amazing that this colossus cyber creature is still growing with over 1 trillion unique URLs indexed on Google alone. Everyday tasks can all be accomplished online; going to the bank, finding the perfect anniversary gift, chatting to friends, watching TV and doing the weekly grocery shop. So how do you compare on the online high street? Is your shop front looking a little tired and shabby? Do you struggle to get customers to find you because you a stuck down a back street? Do people seem to just window shop?
Due to the obscene amount of competition on the www today (yes, 1 trillion other sites) I believe that businesses need to change their outlook to get ahead. By treating your website, as if it was a physical entity. Are products easy for your customers to find or are they buried in amongst HTML errors? Do your displays do your product justice or are your images small and web pages messy? And perhaps most importantly, are people going into cafes, pubs, restaurants, meetings and talking about your business? Or are you still wondering what Facebook is all about? Use this simple but powerful metaphor to help you re-focus and identify in what areas your business may be failing!
As if things weren’t bad enough on the high street, you have a whole army of people at your shop door, though your mailbox trying to take your money for banner advertising, PPC, SEO, link building etc. Internet marketing can be a minefield. Businesses can spend thousands to no avail and most website owners are blind as to what their website is doing. My answer to this is STOP SPENDING NOW. Do not spend another penny your website until you can answer the following questions:
1. What do I want to achieve
2. Is my Website up to standard
3. Do I target the right keywords
4. Where does my traffic come from
5. Who abandons my site
6. How many visitors do I convert
7. Who are my competition
Still can’t find your website on Google? Want to generate more revenue from your website? Confused about Internet Marketing? Think you may be wasting your money? Unsure if your site is being managed properly? Want to know how your competitors do it? Tired of devoting valuable time with no results?
Don’t waste any more time……………
· Discover how to optimise your own website
· How to stop wasting money in the wrong places
· A targeted campaign to get more sales, leads and sign-ups
· Why your website isn’t working
· Find out what your competitors are up to
· Free up more time to run your business
Website Audit
In a financial audit, your auditor will analyse, balance, check, examine, go over, go through, investigate, report, review, scrutinize, survey and verify your finances.
During a website audit we will:
· Analyse your meta-tags
· Balance keyword density
· Check the link popularity
· Examine your website interactivity
· Go Over your website content
· Go Through coding errors
· Investigate your competitors
· Report factors that could prevent your top ranking
· Review your marketing efforts
· Scrutinize your visitor behaviour
· Survey your social media marketing
· Verify your target keywords
Sounds Expensive?
Before I go into further detail about exactly what a website audit includes, I would like to express that this is not a service costing thousands of pounds. We offer a fair service for a fair price. The cost of a website audit, is just £250. I would like to stress that this is very good value for money. You are not paying us to run off a few SEO reports, every aspect of your online business will be scrutinised.
Recommendations will made by myself, encompassing 15 years experience in the field of website promotion. The main advantage to purchasing a website audit is that not only do we tell you what’s wrong; we will tell you how to fix it. This will save you thousands in the long term. It gives you options. You can do the work yourself, you can outsource it, you can split up all the various elements, you can prioritise and most importantly, you can take control.
