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	<title>Business WebWorx</title>
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		<title>Business Website Analysis</title>
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		<pubDate>Thu, 20 Oct 2011 10:37:14 +0000</pubDate>
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		<description><![CDATA[No longer can businesses afford to ignore the significance of the internet!&#160; In July 2009 113.68 Billion searches were performed on search engines worldwide.&#160; Internet search volume has increased by 41% in the past year and at a massive 58% for Google.&#160; I find it amazing that this colossus cyber creature is still growing with [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">No longer can businesses afford to ignore the significance of the internet!&nbsp; In July 2009 113.68 Billion searches were performed on search engines worldwide.&nbsp; Internet search volume has increased by 41% in the past year and at a massive 58% for Google.&nbsp; I find it amazing that this colossus cyber creature is still growing with over 1 trillion unique URLs indexed on Google alone.&nbsp; Everyday tasks can all be accomplished online; going to the bank, finding the perfect anniversary gift, chatting to friends, watching TV and doing the weekly grocery shop.&nbsp; So how do you compare on the online high street?&nbsp; Is your shop front looking a little tired and shabby?&nbsp; Do you struggle to get customers to find you because you a stuck down a back street?&nbsp; Do people seem to just window shop?&nbsp; </span> </span></p>
<p class="MsoNormal"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Due to the obscene amount of competition on the www today (yes, 1 trillion other sites) I believe that businesses need to change their outlook to get ahead.&nbsp; By treating your website, as if it was a physical entity.&nbsp; Are products easy for your customers to find or are they buried in amongst HTML errors?&nbsp; Do your displays do your product justice or are your images small and web pages messy?&nbsp; And perhaps most importantly, are people going into cafes, pubs, restaurants, meetings and talking about your business?&nbsp; Or are you still wondering what Facebook is all about?&nbsp; Use this simple but powerful metaphor to help you re-focus and identify in what areas your business may be failing!</span></span></p>
<p class="MsoNormal"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">As if things weren&rsquo;t bad enough on the high street, you have a whole army of people at your shop door, though your mailbox trying to take your money for banner advertising, PPC, SEO, link building etc.&nbsp; Internet marketing can be a minefield.&nbsp; Businesses can spend thousands to no avail and most website owners are blind as to what their website is doing.&nbsp; My answer to this is STOP SPENDING NOW.&nbsp; Do not spend another penny your website until you can answer the following questions:</span></span></p>
<p class="MsoListParagraphCxSpFirst" style="text-indent: -18.0pt; margin-left: 72.0pt"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana,sans-serif;">1.<span style="font: 7pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp; </span></span> <span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">What do I want to achieve</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; margin-left: 72.0pt"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana,sans-serif;">2.<span style="font: 7pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp; </span></span> <span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Is my Website up to standard</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; margin-left: 72.0pt"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana,sans-serif;">3.<span style="font: 7pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp; </span></span> <span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Do I target the right keywords</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; margin-left: 72.0pt"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana,sans-serif;">4.<span style="font: 7pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp; </span></span> <span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Where does my traffic come from</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; margin-left: 72.0pt"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana,sans-serif;">5.<span style="font: 7pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp; </span></span> <span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Who abandons my site</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; margin-left: 72.0pt"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana,sans-serif;">6.<span style="font: 7pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp; </span></span> <span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">How many visitors do I convert</span></span></p>
<p class="MsoListParagraphCxSpLast" style="text-indent: -18.0pt; margin-left: 72.0pt"><span style="color:#000;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana,sans-serif;">7.<span style="font: 7pt &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp; </span></span> <span style="font-size: 10pt; line-height: 115%; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Who are my competition</span></span></p>
<p class="MsoNormal"><span style="color:#000;"><font size="2">Still can&rsquo;t find your website on Google?&nbsp; Want to generate more revenue from your website?&nbsp; Confused about Internet Marketing?&nbsp; Think you may be wasting your money?&nbsp; Unsure if your site is being managed properly?&nbsp; Want to know how your competitors do it?&nbsp; Tired of devoting valuable time with no results?</font></span></p>
<p class="MsoNormal"><span style="color:#000;"><font size="2">Don&rsquo;t waste any more time&hellip;&hellip;&hellip;&hellip;&hellip;</font></span></p>
<p class="MsoListParagraphCxSpFirst" style="text-indent: -18.0pt; line-height: 115%; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Discover how to optimise your own website</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: 115%; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How to stop wasting money in the wrong places</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: 115%; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A targeted campaign to get more sales, leads and sign-ups</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: 115%; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Why your website isn&rsquo;t working</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: 115%; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Find out what your competitors are up to</font></span></p>
<p class="MsoListParagraphCxSpLast" style="text-indent: -18.0pt; line-height: 115%; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: 10.0pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Free up more time to run your business</font></span></p>
<p class="MsoNormal"><span style="color:#000;"><b><font size="2">Website Audit</font></b></span></p>
<p class="MsoNormal"><span style="color:#000;"><font size="2">In a financial audit, your auditor will analyse, balance, check, examine, go over, go through, investigate, report, review, scrutinize, survey and verify your finances.</font></span></p>
<p class="MsoNormal"><span style="color:#000;"><font size="2">During a website audit we will:</font></span></p>
<p class="MsoListParagraphCxSpFirst" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Analyse </b> your meta-tags</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Balance </b> keyword density</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Check </b></font> <font size="2">the link popularity</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Examine </b> your website interactivity</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Go Over </b> your website content</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Go Through</b> coding errors</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Investigate </b> </font> <font size="2">your competitors</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: 115%; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Report </b></font> <font size="2">factors that could prevent your top ranking</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Review </b></font> <font size="2">your marketing efforts</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Scrutinize </b> your visitor behaviour</font></span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Survey</b> your social media marketing</font></span></p>
<p class="MsoListParagraphCxSpLast" style="text-indent: -18.0pt; line-height: normal; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: .0001pt"><span style="color:#000;"><font size="2">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> <font size="2"><b>Verify&nbsp; </b> your target keywords</font></span></p>
<p class="MsoNormal"><span style="color:#000;"><b><font size="2">Sounds Expensive?&nbsp; </font> </b></span></p>
<p class="MsoNormal"><span style="color:#000;"><font size="2">Before I go into further detail about exactly what a website audit includes, I would like to express that this is not a service costing thousands of pounds.&nbsp; We offer a fair service for a fair price.&nbsp; The cost of a website audit, is just &pound;499.&nbsp; I would like to stress that this is very good value for money.&nbsp; You are not paying us to run off a few SEO reports, every aspect of your online business will be scrutinised.</font></span></p>
<p class="MsoNormal"><span style="color:#000;"><font size="2">Recommendations will made by myself, encompassing 15 years experience in the field of website promotion.&nbsp; The main advantage to purchasing a website audit is that not only do we tell you what&rsquo;s wrong; we will tell you how to fix it.&nbsp; This will save you thousands in the long term.&nbsp; It gives you options.&nbsp; You can do the work yourself, you can outsource it, you can split up all the various elements, you can prioritise and most importantly, you can take control.</font></span></p>
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