benefits to your business
Save Money
Your website Audit will cost just £250. Many companies spend this per month on banner advertising, pay per click, SEO and link building. Some waste hundreds of pounds on software which claims to analyse web pages and automate linking. The problem is most business owners don’t have the time or the understanding to monitor these campaigns efficiently. Often their bounce rates are extremely high as traffic is not targeted or conversion rates are low as there is an issue with the websites appeal or functionality.
Save Time
Maybe you don’t pay another company for internet marketing services. Lots of businesses choose to do their SEO and SEM in house. For example, we had a client that had been spending 2 hours a day for 7 months manually listing to free directories and posting on blogs as he thought this was how to get his website to the top of Google. He contacted us and we examined the links he had generated, out of the 83 links, only 1 of these counted as a back link on Google. He had basically wasted around 300 hours of his time. There are millions of people out there who waste hours in a week employing the wrong methods to promote their business. Google makes between 300-450 changes per year to their algorithms, it is impossible for the average business owner to keep up with the ever changing world of SEO.
Take Control
When you are in business there is nothing worse than the feeling of loosing your grip or control of a situation. Many website owners don’t have a clear marketing campaign and costs can spiral when there is no plan of action in place. Also, if there are multiple people, companies working on your website, it can be extremely difficult to measure successes and failure.
Open up Options
A Website Audit will give you more options. For example, not only does our SEO report tell you exactly where the problem areas are, it tells you exactly how to fix them. You are then free to do what you like with this information, you can do it yourself or you can consult your website management company. The choice is yours!
Gain Focus
A Website Audit will enable you to pinpoint where you are going wrong and concentrate on moving forward with a clear plan of action. This will not just be beneficial to your online marketing but your business and outlook as a whole. A website Audit is especially beneficial for those who find they are loosing focus and becoming disillusioned.
Increase Traffic
We cannot guarantee that you will suddenly start receiving 10,000 hits a day. Some issues may take months to fix. We do guarantee that instead of stumbling around in the dark you will be aware of all of the obstacles you need to tackle. And more importantly, you will be on the right track to internet success. We can say for certain that if you take our advice you will see a significant increase to site traffic. Often changing simple things which people overlook can make massive differences to your search engine rankings.
Increase Revenue
Unfortunately, neither can we guarantee that you will suddenly start earning £10,000 per day. But a Website Audit will help you to increase sales revenue. Your revenue will increase because when you take our advice the end result will be a more appealing website with better functionality. People will want to stay for longer and read more about what you have to offer. You will have a website that is easy to buy from and use. A website which is fully search engine optimised and a marketing plan tailored to your business and product you are trying to sell. And finally, it will be a website that gets the right traffic!
More Repeat Business
We can help you get more repeat business. For example a client who sells cosmetics has dramatically increased the number of customers that return back to purchase. We advised that she implement some simple techniques such as an opt in box, monthly newsletters and a voucher scheme to existing customers. Once we emphasised the importance of keeping in touch, her business improved dramatically. This of course has a knock on effect, those customers are then even more likely to tell someone else etc. She later confessed she had been so focused on gaining new business she had not even considered the after sales side. Another fatal mistake! She did not realise the value of what she already had.
Better Conversion Rates
We will enable you to overhaul, troubleshoot and fine-tune your website. Your old banger will become a money making machine. During my time in business I have learnt a huge number of ways that will increase your conversion rate. The tiniest detail can have the most monumental effect. For example, opt in boxes, their colour, positioning and size all have a massive effect on the number of sign ups you get. White, top right hand side, is best! The functionality of your website is also important, people become impatient and click off if they can’t see exactly how to buy your product.
